AI news story

A chief AI officer is no longer enough - why your business needs a 'magician' too

Looking to get more out of generative AI? Here are three reasons your company needs a senior data leader with strong cross-t…

  • Generative
  • Source: ZDNet
  • Published: 2026-03-17

Editor's take

A new perspective suggests that a Chief AI Officer alone is insufficient for businesses seeking to fully leverage generative AI, advocating instead for a senior data leader with broad cross-functional influence.

This argument highlights the growing complexity of integrating generative AI, which extends beyond technical implementation to encompass data governance, ethical considerations, and strategic alignment across departments. The need for this "magician" reflects the challenge of translating raw AI capabilities into tangible business value, impacting roles from engineering to marketing and legal.

Future developments to observe include how organizations actually structure these roles, whether dedicated "AI magicians" emerge with distinct responsibilities from existing CTOs or CDOs, and if specific metrics can be identified to quantify the impact of such leadership on generative AI adoption and ROI.