AI news story
Crunchyroll is now available as a channel in the Apple TV app
If you're still using Crunchyroll after its AI subtitle fiasco and subsequent price increase, there's a new way to watch. The ani…
Editor's take
Crunchyroll has integrated as a purchasable channel within Apple's TV app, allowing users to subscribe and stream content directly through Apple's ecosystem.
This move simplifies access for Apple TV users, consolidating their streaming subscriptions and potentially broadening Crunchyroll's reach beyond its dedicated app, especially for those already invested in the Apple platform. It also arrives after Crunchyroll faced criticism for an AI subtitle error and a subsequent price adjustment, making this new distribution channel a key strategy for user retention and acquisition.
It will be important to observe if this integration leads to a significant increase in Crunchyroll subscriptions or if the lingering sentiment from the AI subtitle issue continues to impact user perception. The performance of this channel will also be a bellwether for other niche streaming services considering similar platform consolidations.