‘Like a billionaire on acid’: Star Wars director Gareth Edwards comes out in favour of AI

Editor's take

Filmmaker Gareth Edwards expressed strong optimism about AI's potential in filmmaking, likening its capabilities to an unrestrained creative force. He suggested AI will surpass current CGI techniques in its ability to realize directorial visions.

This endorsement, stemming from an AI industry event hosted by Amazon, signals growing acceptance of AI tools within Hollywood's creative ranks. Edwards’ sentiment highlights a potential shift in how visual effects are conceived and executed, impacting studios, VFX houses, and the nature of creative workflows.

The critical question is how this enthusiasm translates into practical implementation. Will studios like Lucasfilm, which previously utilized AI for de-aging in *Rogue One*, actively integrate generative AI into large-scale productions, and what ethical frameworks will govern its use in areas like actor likeness and intellectual property?