AI news story

Steven Spielberg says he’s ‘never used AI’ in any of his films

At SXSW, Steven Spielberg said AI has uses in many fields, but not when it comes to replacing creative people in film and TV wr…

  • AI
  • Source: TechCrunch
  • Published: 2026-03-13

Editor's take

Legendary director Steven Spielberg stated he has not incorporated artificial intelligence into his filmmaking process, emphasizing its role in augmenting rather than supplanting human creativity in cinema. This stance from a prominent figure like Spielberg, known for his narrative-driven blockbusters, underscores the ongoing debate about AI's integration into artistic fields, particularly in an era where generative AI tools like OpenAI's Sora are beginning to demonstrate sophisticated visual capabilities.

Spielberg's declaration highlights concerns within the creative community regarding the potential displacement of writers and artists by AI systems. It also positions his work as a bulwark for traditional storytelling methods, contrasting with the rapid advancements in AI-generated content that could reshape media production. This sentiment is echoed by many in Hollywood, wary of AI's impact on intellectual property and the essence of human artistry.

The critical question moving forward is whether this sentiment will translate into industry-wide policy or remain an individual artist's principle. Future developments to monitor include the extent to which studios and production companies adopt AI for scriptwriting or visual effects, and the potential for unions like the WGA and SAG-AFTRA to negotiate explicit protections against AI-driven job losses, impacting the economic landscape for creative professionals.