AI news story

Tell us: have you used AI to plan a holiday?

We would like to hear from holidaymakers about their experiences of using AI More people are turning to AI to design their…

  • AI
  • Source: The Guardian AI
  • Published: 2026-03-25

Editor's take

The Guardian is soliciting user experiences with AI tools for holiday planning, reflecting a growing trend of individuals leveraging generative AI for travel ideation and itinerary creation.

This shift signifies AI's expanding role beyond technical applications into everyday consumer decision-making, impacting travel agencies, booking platforms, and the very nature of how people discover and organize leisure. It highlights the democratization of sophisticated planning capabilities previously requiring specialized knowledge or significant time investment.

Future observation should focus on the accuracy and personalization of AI-generated recommendations, the emergence of dedicated AI travel assistants that integrate booking functionalities, and potential shifts in consumer trust and loyalty away from traditional travel providers as AI's utility in this domain matures.