AI news story

Why is gaming becoming so expensive? The answer is found in AI

We are paying more for a PlayStation so that idiots can use ChatGPT to mislead people on dating apps – something is rotten…

  • AI
  • Source: The Guardian AI
  • Published: 2026-04-01

Editor's take

The cost of gaming hardware like the PlayStation 5 is reportedly rising due to increased investment in AI development, particularly for consumer-facing applications like large language models such as ChatGPT. This suggests a reallocation of resources within the tech industry, where the immense computational power and capital required for advanced AI are now competing with traditional hardware manufacturing.

This trend matters because it directly impacts consumer affordability and access to next-generation gaming experiences. It also highlights a potential shift in technological priorities, where the pursuit of AI capabilities, even for speculative or ethically questionable uses, is deemed more profitable or strategically important than maintaining accessible pricing for established entertainment platforms. The gaming industry, historically a driver of hardware innovation, may now be subsidizing other AI frontiers.

Future attention should focus on whether this resource diversion is sustainable. Specifically, it’s worth observing if the profitability of consumer AI applications, like those enabling misinformation on dating apps, can truly offset the R&D and manufacturing costs of high-demand gaming consoles. A sustained increase in console prices without a corresponding surge in AI revenue could signal a miscalculation, potentially leading to a plateau in gaming hardware advancement or a market correction.