Adobe camera app’s new feature will critique your photos using AI

Editor's take

Adobe's camera application is rolling out an AI-powered feature capable of automatically isolating and removing subjects from images. This development leverages advancements in generative AI for image manipulation, moving beyond simple filters to offer more sophisticated editing capabilities directly within a mobile tool.

The significance lies in democratizing complex post-production tasks. Photographers, both amateur and professional, can now achieve studio-quality background removal on the go, potentially impacting workflows for e-commerce, social media content creation, and even portrait photography. This extends Adobe's existing suite of AI tools like Firefly, integrating them more seamlessly into user-facing products.

Future developments will likely focus on the accuracy and versatility of the background removal, especially with challenging subjects like hair or transparent objects. It will also be important to observe how Adobe integrates this into its broader Creative Cloud ecosystem and whether competitors, such as Canva or Picsart, introduce comparable features, intensifying the competition in AI-powered mobile editing.