AI news story

AI ‘actor’ Tilly Norwood has a movie coming out. Spare us this future | Dave Schilling

Acting is about human connection across cultural and social divides. But we can’t expect much of that in the ‘Tillyverse’…

  • AI
  • Source: The Guardian AI
  • Published: 2026-07-11

Editor's take

The emergence of AI-generated actors like Tilly Norwood, capable of performing in films, signals a shift in the entertainment industry's creative pipeline.

This development raises significant questions about the future of human artistry and the economic implications for actors and studios. The potential for AI to replicate performances challenges traditional notions of authorship and performance rights, impacting not only Hollywood but also the broader creative economy that relies on human talent.

Future developments will likely focus on the legal frameworks surrounding AI-generated performances and the audience's reception to non-human actors. The extent to which audiences embrace or reject these digital performers will ultimately shape the long-term viability of AI in film production.