AI news story

Google is training AI on even more of your data now, unless you opt out - here's how

Images, videos and voice searches can be used to train Google's LLMs. You can disable this feature to retain your privacy.

  • AI
  • Source: ZDNet
  • Published: 2026-07-14

Editor's take

Google has expanded its data collection practices to include images, videos, and voice searches for training its large language models, offering users an opt-out mechanism.

This development underscores the increasing reliance of AI development on vast, diverse datasets, directly impacting user privacy and raising questions about data ownership. For companies like Google, Meta, and OpenAI, the continuous acquisition of such data is critical for improving model performance, as seen in the iterative enhancements of models like Gemini and GPT-4. The accessibility of personal media content presents a significant, albeit ethically charged, resource.

The immediate focus will be on user adoption of the opt-out feature and Google's transparency regarding the scope and duration of data usage. Future implications include potential regulatory responses to data harvesting for AI training and the long-term impact on the perceived trustworthiness of AI services if opt-out rates are low or the process is cumbersome.