AI news story

Instagram’s AI image generator alarms privacy experts

Instagram users should check privacy settings after rollout of new Meta AI image generator, advocates warn Meta ha…

  • Generative
  • Source: The Guardian AI
  • Published: 2026-07-09

Editor's take

Meta's new AI image generator on Instagram allows public profile content to be used for image creation, prompting concerns from privacy advocates.

This development is significant because it extends the use of user data for generative AI purposes beyond what many anticipated, particularly affecting users who may not have fully understood the implications of their public profiles. It raises questions about consent and data ownership in the rapidly evolving AI landscape, especially when applied to social media platforms with billions of users.

Future developments to monitor include Meta's response to this backlash, potential regulatory scrutiny, and whether other platforms will adopt similar practices. The extent to which users can opt out or control the use of their data for AI generation will be crucial.