Meta launched a new AI optimism ad set to a song about human extinction

Editor's take

Meta's recent advertisement, intended to promote its AI advancements, controversially employed David Bowie's "Five Years," a track that narrates impending human extinction.

The juxtaposition of an apocalyptic anthem with a pro-AI message is jarring and raises questions about Meta's understanding of public sentiment regarding AI's existential risks, particularly in light of ongoing debates about AI safety and the potential for job displacement. This misstep could undermine trust among a public already grappling with the societal implications of increasingly powerful AI systems like Llama 3.

Future advertisements from Meta will need to demonstrate a more nuanced approach to AI communication, carefully considering the emotional and societal context of their messaging. The company's ability to connect with a broad audience on AI's benefits without triggering anxieties around its potential downsides will be a key indicator of its long-term public relations strategy.