Midjourney acquired the astrology app Co-Star

Editor's take

Generative AI firm Midjourney has acquired astrology app Co-Star, signaling a strategic pivot beyond visual content creation.

This move is significant as it represents a move into a new, consumer-facing domain for an AI lab primarily known for its image synthesis models like Midjourney V6. By integrating Co-Star's user base and data, Midjourney aims to explore novel applications of AI in personalized digital experiences and potentially leverage user interaction data to refine its generative capabilities in new, non-visual modalities.

The implications of this acquisition will hinge on how deeply Midjourney integrates its AI into Co-Star's core functionality. Future developments to monitor include whether Midjourney introduces new generative features within the astrology app, such as personalized narrative generation or AI-driven visual interpretations of astrological data, and whether this acquisition signals a broader trend of AI infrastructure providers moving into direct consumer product markets.